For this multimedia assignment, we were asked to promote our blog through today’s most popular social media app, Instagram. Prior to this assignment, I have been using Instagram since their old logo (pictured below) mainly for personal use. In high school, the app was popular for promotion of school events. I used my personal account several times to promote my dance team and yearbook announcements. I have also used Canva several times for other graphic design projects. That app is like my free Adobe Illustrator away from my computer.
For my promotional strategy, I focused on keeping the posts clean and eye-catching. I also kept the design consistent in order to create a ‘look’ or ‘brand’ for myself. I allowed for a design that fit my personality, girly. I also wanted to have all of the pictures on the images to be my own photos in order to continue to promote my content. The posts are clean with both geometric and organic shapes. I also challenged myself in layering when it came to design. I asked myself, “What order of the design elements looks the most visually interesting?”
The most challenging thing about this assignment was the log in process with Instagram. The technical process of creating a new account is kind of exhausting. With the internet’s threat of hacking, apps including Instagram take several safety precautions in logging in and out of accounts. I’m pretty sure I had to change my password at least three times.
I was most surprised by the likes I was getting from accounts I had never seen before. The reason they saw my posts were due to the hashtags. I have rarely used hashtags in my personal use on Instagram, but I was surprised by the impact they had on the exposure of my posts.
I see Instagram as being the social media platform that I will continue to promote my work on. I am most familiar with this platform and believe that most people are similar in that fact. It is easy to use and continues to prove to be the best platform in my opinion.
Visit the link below to check out the rest of my promotion posts for this assignment.
McKenna Nylander Media 